Privacy Policy

Last Updated: April 18, 2025

1. Introduction

Digital Trust AS (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and handle information when you visit our website at https://digital-trust.no. This policy specifically covers the use of cookies for essential functions, website analytics, and advertising purposes.

2. Information We Collect

When you visit our website, we use cookies to collect certain information automatically. The cookies we use fall into two categories:

  • Essential Cookies: These are necessary for the website to function correctly and to remember your preferences, specifically your cookie consent choices.
  • Analytics Cookies: We use Google Analytics to help us understand how visitors engage with our website.
  • Advertising Cookies: We use Google Ads cookies to measure the effectiveness of our advertising campaigns and potentially to deliver more relevant advertising to you.

3. How We Use Information

The information collected via cookies is used for the following purposes:

Essential Cookies: To store your consent preferences regarding the use of other cookies. This ensures we respect your choices on subsequent visits without repeatedly asking for consent.

Analytics Cookies (Google Analytics): To analyze website traffic and usage patterns (e.g., which pages are visited, how long users stay, general location of users). This helps us improve our website content, functionality, and user experience. The data collected by Google Analytics is typically aggregated and may be anonymized (e.g., through IP address anonymization).

Advertising Cookies (Google Ads):

  • To measure the performance of our advertising campaigns (e.g., tracking conversions from ads).
  • Potentially, to help deliver advertisements that may be more relevant to your interests based on your browsing activity (remarketing/retargeting), if you consent to this usage.
  • To prevent displaying the same ad repeatedly.

4. Cookies

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website.

Essential Cookies:

Consent Cookie: We use a first-party cookie (e.g., named user_consent_preferences or similar) to remember whether you have granted or denied consent for the use of analytics cookies. This cookie does not track your activity across other sites.

Analytics Cookies:

Google Analytics: These cookies (_ga, _gid, etc.) are set by Google. They collect information such as your IP address (which we configure to be anonymized), browser type, operating system, referring URLs, pages visited, and timestamps. This information is sent to Google, which provides us with aggregated reports about website activity.

Advertising Cookies: Google Ads: These cookies (e.g., _gcl_au, IDE, ANID, etc.) are set by Google through its advertising services. They may collect information related to your interactions with our ads, visits to our website after clicking an ad, and potentially browsing behaviour to build an interest profile for delivering targeted advertising on other websites.

For more information on how Google uses data, please visit Google’s Privacy & Terms page: https://policies.google.com/technologies/partner-sites

When you first visit our website, you will be presented with a cookie consent banner. You can choose to accept or decline the use of non-essential cookies (Analytics and Advertising).

Managing Consent: You can review and change your cookie preferences at any time by clicking on the “Manage Cookie Preferences” link usually found in the footer of our website. This allows you to provide or withdraw consent for specific categories of cookies (e.g., Analytics, Advertising).

Impact of Declining: If you decline advertising cookies, you may still see ads from us, but they will not be tailored based on your activity tracked by these cookies. Conversion tracking might also be limited. Declining analytics cookies will prevent us from including your visit in our aggregated site statistics.

Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can set your browser to block cookies or to alert you when cookies are being sent. Please note that blocking essential cookies may affect the functionality of our website, including our ability to remember your consent choices.

Advertising Opt-Outs: You can also opt out of personalized advertising from Google by visiting Google’s Ad Settings: https://adssettings.google.com/. Additionally, you can opt out of interest-based advertising from many third-party ad networks through industry opt-out tools like those provided by the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

6. Data Sharing

Google Analytics: We share the information collected by Google Analytics cookies directly with Google LLC as part of using their analytics service.

Google Ads: We share information collected via Google Ads cookies (such as conversion data or identifiers used for remarketing lists) directly with Google LLC to enable their advertising services.

Google processes this data according to its own privacy policies. We do not sell your personal information to third parties. We only share information as described in this policy or when legally required to do so.

7. Data Security

We take reasonable technical and organizational measures to protect the limited information collected via cookies from unauthorized access, use, or disclosure. However, no internet transmission is completely secure.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy or our use of cookies, please contact us at: Digital Trust AS, Postboks 5294, Majorstuen, NO-0303 Oslo, Norway.